{"product_id":"chris-christensen-white-on-white-1519","title":"Chris Christensen White on White Shampoo for White and Light Coats, Colour Deposit in a Single Application 118ml","description":"\u003ch2\u003eChris Christensen White on White: For brilliant white without compromise\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChris Christensen White on White\u003c\/strong\u003e is one of the best-known and most effective optical coat brightening products in the world. This is not bleach or a harsh chemical. Its innovative formula works by depositing special violet pigments that neutralise unwanted yellow and brassy tones.\u003c\/p\u003e\n\u003cp\u003eThe result is an incredibly white, clean and shiny coat without damaging the hair.\u003c\/p\u003e\n\u003cp\u003eThe product is applied \u003cstrong\u003eundiluted\u003c\/strong\u003e – do not dilute.\u003c\/p\u003e\n\u003cp\u003eDespite its name, White on White is safe and effective on all coat colours, making them brighter, richer and cleaner.\u003c\/p\u003e\n\u003ch3\u003eKey benefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical whitening:\u003c\/strong\u003e Neutralises yellow stains and restores a snow-white colour without using bleach or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for all colours:\u003c\/strong\u003e Makes black blacker, silver shinier and all colours brighter and richer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRemoves stubborn stains:\u003c\/strong\u003e Effective against urine and saliva stains and other soiling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes not damage the hair:\u003c\/strong\u003e Cleanses deeply without drying out or damaging the hair structure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting effect:\u003c\/strong\u003e Results are visible immediately and last up to 4 weeks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eWhich colours is White on White suitable for?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is a universal optical enhancer, suitable for all coat colours:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhite:\u003c\/strong\u003e Neutralises yellow to crystal white.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlack:\u003c\/strong\u003e Makes the colour deeper and richer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilver and grey:\u003c\/strong\u003e Adds shine and removes discolouration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCream, brown, gold:\u003c\/strong\u003e Enhances warm tones and makes the colour cleaner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eCombine with a complete care routine:\u003c\/h3\u003e\n\u003cp\u003eAfter an intensive treatment like this, it is important to hydrate the coat so that it stays healthy and elastic. We recommend:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ch4\u003e\u003ca href=\"\/en\/products\/chris-christensen-day-to-day-ovlajnyavasht-balsam\"\u003eDay to Day Moisturizing Conditioner\u003c\/a\u003e\u003c\/h4\u003e\n\u003cp\u003eThe perfect neutral conditioner to follow White on White. It will restore moisture levels and leave the coat soft and easy to brush.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch4\u003e\u003ca href=\"\/en\/products\/chris-christensen-ice-on-ice-sprey-gotov-za-upotreba\"\u003eIce on Ice Detangling Spray\u003c\/a\u003e\u003c\/h4\u003e\n\u003cp\u003eFor finishing touches and protection, this spray adds shine, has an anti-static effect and protects the coat with a sunscreen filter.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eDirections for use:\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply the undiluted shampoo directly to stains. Rub in well.\u003c\/li\u003e\n\u003cli\u003eFor a full wash, apply the product \u003cstrong\u003eundiluted\u003c\/strong\u003e over the whole coat (do not dilute).\u003c\/li\u003e\n\u003cli\u003eApply to a wet coat and massage into a lather.\u003c\/li\u003e\n\u003cli\u003eLeave on for 2 to 10 minutes, depending on the degree of staining.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly. Repeat if necessary.\u003c\/li\u003e\n\u003cli\u003eAlways finish with a quality moisturising conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eCaution:\u003c\/strong\u003e The product is violet in colour and may stain porous surfaces. Use gloves.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003ch4\u003eActive ingredients:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical brighteners:\u003c\/strong\u003e Violet pigments that absorb light in the UV spectrum and emit it in the blue spectrum, thereby visually neutralising yellow tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eFull ingredients (INCI):\u003c\/h4\u003e\n\u003cp\u003eThe manufacturer keeps the full formula as a trade secret. The full INCI ingredient list is available on the product packaging label.\u003c\/p\u003e","brand":"Chris Christensen Systems","offers":[{"title":"Default Title","offer_id":58700102107461,"sku":"1070","price":10.17,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0876\/9041\/2357\/files\/1760_086ae29a-e657-4fdf-a1ea-449fdcc1ea99.webp?v=1785406159","url":"https:\/\/groom.bg\/en\/products\/chris-christensen-white-on-white-1519","provider":"groom.bg","version":"1.0","type":"link"}