{"product_id":"igroom-texturizing-shampoo-473ml-10817","title":"iGroom Texturizing Shampoo – Shampoo for Texture and Body","description":"\u003cdiv style=\"font-family: inherit; line-height: 1.65; color: #333; max-width: 100%;\"\u003e\n\u003cp style=\"margin: 0 0 18px;\"\u003e\u003cstrong\u003eiGroom Texturizing Shampoo\u003c\/strong\u003e is a professional coat texture shampoo, created for coarse, fine or thin coats lacking density. The formula helps accentuate the natural structure of the hair, adding more density, body and volume without the use of silicones.\u003c\/p\u003e\n\u003cdiv style=\"background: #84cc16; color: #ffffff; padding: 18px 20px; margin: 0 0 22px; text-align: center; border-radius: 4px;\"\u003e\n\u003cp style=\"margin: 0; font-size: 20px; line-height: 1.35; font-weight: bold;\"\u003eTexture. Density. Natural volume.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #f7f7f7; border-left: 4px solid #84cc16; padding: 16px 18px; margin: 0 0 22px;\"\u003e\n\u003cp style=\"margin: 0 0 8px;\"\u003e\u003cstrong\u003eKey features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"margin: 0; padding-left: 20px;\"\u003e\n\u003cli\u003eAccentuates the coat's natural texture\u003c\/li\u003e\n\u003cli\u003eAdds density, body and volume\u003c\/li\u003e\n\u003cli\u003eSuitable for coarse and fine coats\u003c\/li\u003e\n\u003cli\u003eIntensive cleansing action\u003c\/li\u003e\n\u003cli\u003eWith plant proteins\u003c\/li\u003e\n\u003cli\u003eSupports the care of damaged coats\u003c\/li\u003e\n\u003cli\u003epH-balanced formula\u003c\/li\u003e\n\u003cli\u003eFree from sulphates, parabens, phthalates and silicones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"font-size: 20px; line-height: 1.3; margin: 26px 0 10px; font-weight: 600;\"\u003eTexture and density without weighing down\u003c\/h3\u003e\n\u003cp style=\"margin: 0 0 18px;\"\u003eiGroom Texturizing Shampoo is developed specifically for coats whose natural structure needs to be accentuated. Rather than over-smoothing the hair, the shampoo helps it retain its characteristic texture and look denser and more voluminous.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 18px;\"\u003eThis makes it especially suitable for coat types where the correct texture is important for the final grooming result, as well as for fine coats that need more visual density and body.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 20px; line-height: 1.3; margin: 26px 0 10px; font-weight: 600;\"\u003eProfessional cleansing and coat shaping\u003c\/h3\u003e\n\u003cp style=\"margin: 0 0 18px;\"\u003eThe formula combines a strong cleansing action with care for the hair structure. According to iGroom, the shampoo contains plant proteins and is developed to support the repair of damaged coats while creating more texture, density and volume.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 20px; line-height: 1.3; margin: 26px 0 10px; font-weight: 600;\"\u003eKey ingredients\u003c\/h3\u003e\n\u003cp style=\"margin: 0 0 18px;\"\u003eThe formula includes plant proteins, as well as sunflower seed and chestnut extracts. They are part of iGroom's professional formula, developed to cleanse, care for and accentuate the natural structure of the coat.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 20px; line-height: 1.3; margin: 26px 0 10px; font-weight: 600;\"\u003eWhat coat type is it suitable for?\u003c\/h3\u003e\n\u003cp style=\"margin: 0 0 18px;\"\u003eiGroom Texturizing Shampoo is intended primarily for \u003cstrong\u003ecoarse and fine coats\u003c\/strong\u003e, as well as for coat types where the natural texture needs to be accentuated. It is suitable for professional grooming and for preparing the coat when more structure, density and naturally defined volume are desired.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 20px; line-height: 1.3; margin: 26px 0 10px; font-weight: 600;\"\u003eFree from silicones, sulphates and parabens\u003c\/h3\u003e\n\u003cp style=\"margin: 0 0 18px;\"\u003eThe formula is free from sulphates, parabens, phthalates and silicones. The absence of silicones is especially fitting for a texturising product, since the aim is to preserve the natural feel and structure of the coat rather than over-smooth it.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 20px; line-height: 1.3; margin: 26px 0 10px; font-weight: 600;\"\u003eHow to use\u003c\/h3\u003e\n\u003cp style=\"margin: 0 0 18px;\"\u003eWet the coat thoroughly with water. Apply a suitable amount of shampoo and spread evenly, massaging until a lather forms. Pay particular attention to the areas where you want to accentuate the coat's natural texture and density. Rinse thoroughly.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 18px;\"\u003eThe manufacturer does not specify a dilution ratio on the current product page, so follow the instructions on the product packaging.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 20px; line-height: 1.3; margin: 26px 0 10px; font-weight: 600;\"\u003eSpecifications\u003c\/h3\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; font-size: 15px; margin: 0 0 22px;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px 12px; border: 1px solid #ddd; background: #f7f7f7; font-weight: 600;\"\u003eProduct type\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 12px; border: 1px solid #ddd;\"\u003eProfessional texturising shampoo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px 12px; border: 1px solid #ddd; background: #f7f7f7; font-weight: 600;\"\u003eMain effect\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 12px; border: 1px solid #ddd;\"\u003eTexture, density and volume\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px 12px; border: 1px solid #ddd; background: #f7f7f7; font-weight: 600;\"\u003eCoat type\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 12px; border: 1px solid #ddd;\"\u003eCoarse and fine coats\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px 12px; border: 1px solid #ddd; background: #f7f7f7; font-weight: 600;\"\u003eCleansing\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 12px; border: 1px solid #ddd;\"\u003eIntensive cleansing action\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px 12px; border: 1px solid #ddd; background: #f7f7f7; font-weight: 600;\"\u003eFormula\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 12px; border: 1px solid #ddd;\"\u003eWith plant proteins\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px 12px; border: 1px solid #ddd; background: #f7f7f7; font-weight: 600;\"\u003epH\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 12px; border: 1px solid #ddd;\"\u003epH-balanced\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px 12px; border: 1px solid #ddd; background: #f7f7f7; font-weight: 600;\"\u003eFree from\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 12px; border: 1px solid #ddd;\"\u003eSulphates, parabens, phthalates and silicones\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px 12px; border: 1px solid #ddd; background: #f7f7f7; font-weight: 600;\"\u003eSizes\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 12px; border: 1px solid #ddd;\"\u003e473 ml and 3.78 L\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 style=\"font-size: 20px; line-height: 1.3; margin: 26px 0 10px; font-weight: 600;\"\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cdiv style=\"background: #f7f7f7; padding: 14px 16px; margin: 0 0 10px;\"\u003e\n\u003cp style=\"font-weight: 600; margin: 0 0 5px;\"\u003eWhat coat type is iGroom Texturizing Shampoo suitable for?\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003eThe shampoo is developed for coarse and fine coats, as well as for coats whose natural texture needs to be accentuated and which need more density and volume.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #f7f7f7; padding: 14px 16px; margin: 0 0 10px;\"\u003e\n\u003cp style=\"font-weight: 600; margin: 0 0 5px;\"\u003eWhat is the difference between a texturising and a volumising shampoo?\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003eThe main aim of a texturising shampoo is to accentuate the natural structure and feel of the hair. Volume and density are an additional effect, whereas in a volumising shampoo they are the primary function.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #f7f7f7; padding: 14px 16px; margin: 0 0 10px;\"\u003e\n\u003cp style=\"font-weight: 600; margin: 0 0 5px;\"\u003eDoes iGroom Texturizing Shampoo contain silicones?\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003eNo. The formula is free from silicones, as well as from sulphates, parabens and phthalates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #f7f7f7; padding: 14px 16px; margin: 0;\"\u003e\n\u003cp style=\"font-weight: 600; margin: 0 0 5px;\"\u003eDoes iGroom Texturizing Shampoo need to be diluted?\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003eiGroom does not specify a dilution ratio on the current product page. Follow the instructions on the product packaging.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"iGroom","offers":[{"title":"473ml","offer_id":58700101648709,"sku":"842438","price":79.65,"currency_code":"EUR","in_stock":true},{"title":"3.8L","offer_id":58700101681477,"sku":"842439","price":118.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0876\/9041\/2357\/files\/15_401_0018_016.png?v=1789657130","url":"https:\/\/groom.bg\/en\/products\/igroom-texturizing-shampoo-473ml-10817","provider":"groom.bg","version":"1.0","type":"link"}