Groom Professional Bright White Whitening Shampoo

Groom Professional Bright White Shampoo is a high-end professional concentrated dog shampoo, genuinely Made in UK, specially developed to clean effectively, optically brighten and restore the brilliant natural colour of white and light coats.

Its specialised formula has an optimal factory dilution ratio of 10:1, which makes it extremely practical, economical and highly cost-effective for busy grooming salons and for show care at home. The shampoo gently yet powerfully removes built-up dirt, greyish film and stubborn yellow stains, without containing harmful bleaching agents or harsh bleach.

Key benefits

• Brilliant white colour: Special optical brightening agents neutralise yellowing and grey tints, revealing a truly sparkling white.
• Professional concentrate (10:1): Extremely cost-effective – mixing a small amount of concentrate with warm water gives a generous working solution for dozens of washes.
• Safe bleach-free formula: Contains no permanent chemical bleaching ingredients or hydrogen peroxide that could dry out and damage the hair.
• Balanced pH and gentle protection: Fully tailored to the specific needs of canine skin, preventing dryness and maintaining natural hydration.

When to use it

Choose Groom Professional Bright White Shampoo in these 3 situations:

• Are you looking for an effective shampoo for white coats that quickly removes unsightly grey or yellow stains without damaging or drying out the hair?
• Does your pet need intense shine and a glossy show look that highlights the natural light pigment of the coat?
• Is it important to you that your grooming products offer an economical 10:1 dilution formula and guaranteed premium Made in UK quality?

Active ingredients

Ingredient	Amount / Concentration	Action
Concentrated formula	Dilution 10:1	Provides an optimal density of active ingredients and ensures extremely low consumption per bath.
Optical brightening complex	Professional balance	Captures and reflects light, neutralises yellow tints and gives the hair a sparkling, clean white shine.
Gentle cleansing agents	Precise formulation	Effectively encapsulate dirt, mud and excess sebum and rinse them away completely, leaving no residue on the skin and hair.

Directions for use (10:1 concentrate)

This product is a strong professional concentrate with a ratio of 10:1. Before applying to the coat, dilute the shampoo with warm water in a precise 10:1 proportion (for example, mix 1000 ml of warm water with every 100 ml of concentrated shampoo). Wet the dog's coat thoroughly with lukewarm water. Apply some of the prepared 10:1 working solution and massage thoroughly along the length of the hair until a rich, dense lather forms. Always avoid direct contact with the animal's eyes, inner ears and nose. Rinse thoroughly with clean water and dry well with a towel or dryer.

Frequently asked questions (FAQ)

❓ What exactly does the 10:1 dilution ratio mean? It means the shampoo is concentrated, and for correct and safe use you need to mix 10 parts warm water with 1 part concentrate. Thanks to this, the product offers great savings, giving a large volume of ready-to-use solution from a single bottle. ❓ Does Bright White shampoo contain bleach or peroxides? No, the formula contains no harsh chemical bleaching agents that could dry out the hair or irritate the skin. It works through safe optical components that neutralise unwanted yellow tints in a completely harmless way. ❓ Can it be used on dogs with multi-coloured coats (for example black and white)? Yes, it is completely safe for multi-coloured coats. The shampoo will not bleach or discolour the dark areas, but it will deep-clean and make the white or light areas exceptionally bright, contrasting and clean. Expert tip: White coats need special attention, as they easily absorb external pigments and get stained. When working with this 10:1 concentrate, always use a graduated mixing bottle for correct dosing. For areas with more intense yellowing or staining (such as the paws, beard or around the tail), leave the rich lather on for about 2 to 3 minutes before rinsing completely, to allow the optical agents to achieve their maximum brightening effect.

Give your dog an impeccable light colour, deep nourishment and silky softness. Get the original product from groom.bg!