Chris Christensen White on White Shampoo for White and Light Coats, Colour Deposit in a Single Application 118ml

Chris Christensen White on White: For brilliant white without compromise

Chris Christensen White on White is one of the best-known and most effective optical coat brightening products in the world. This is not bleach or a harsh chemical. Its innovative formula works by depositing special violet pigments that neutralise unwanted yellow and brassy tones.

The result is an incredibly white, clean and shiny coat without damaging the hair.

The product is applied undiluted – do not dilute.

Despite its name, White on White is safe and effective on all coat colours, making them brighter, richer and cleaner.

Key benefits:

• Optical whitening: Neutralises yellow stains and restores a snow-white colour without using bleach or ammonia.
• Suitable for all colours: Makes black blacker, silver shinier and all colours brighter and richer.
• Removes stubborn stains: Effective against urine and saliva stains and other soiling.
• Does not damage the hair: Cleanses deeply without drying out or damaging the hair structure.
• Long-lasting effect: Results are visible immediately and last up to 4 weeks.

Which colours is White on White suitable for?

This shampoo is a universal optical enhancer, suitable for all coat colours:

• White: Neutralises yellow to crystal white.
• Black: Makes the colour deeper and richer.
• Silver and grey: Adds shine and removes discolouration.
• Cream, brown, gold: Enhances warm tones and makes the colour cleaner.

Combine with a complete care routine:

After an intensive treatment like this, it is important to hydrate the coat so that it stays healthy and elastic. We recommend:

• Day to Day Moisturizing Conditioner

  The perfect neutral conditioner to follow White on White. It will restore moisture levels and leave the coat soft and easy to brush.

• Ice on Ice Detangling Spray

  For finishing touches and protection, this spray adds shine, has an anti-static effect and protects the coat with a sunscreen filter.

Directions for use:

1. Apply the undiluted shampoo directly to stains. Rub in well.
2. For a full wash, apply the product undiluted over the whole coat (do not dilute).
3. Apply to a wet coat and massage into a lather.
4. Leave on for 2 to 10 minutes, depending on the degree of staining.
5. Rinse thoroughly. Repeat if necessary.
6. Always finish with a quality moisturising conditioner.

Caution: The product is violet in colour and may stain porous surfaces. Use gloves.

Ingredients:

Active ingredients:

• Optical brighteners: Violet pigments that absorb light in the UV spectrum and emit it in the blue spectrum, thereby visually neutralising yellow tones.

Full ingredients (INCI):

The manufacturer keeps the full formula as a trade secret. The full INCI ingredient list is available on the product packaging label.