Groom Professional Bright White Shampoo Concentrate 10:1 450 ml

Groom Professional Bright White Shampoo is a premium, high-end professional product specially created for all-over brightening, deep cleansing and intensive care of white, light and parti-coloured coats.

Quick summary: This best-selling concentrated shampoo in the range is formulated without harmful chemicals or harsh bleach, relying instead on natural coconut oil and gentle optical components (methyl violet) to effectively remove stubborn yellow stains, grey build-up and unpleasant organic odours. With its highly economical 10:1 dilution ratio, the formula maintains a perfect pH balance, protects the natural moisture levels of the epidermis and leaves the coat dazzlingly bright, soft and delicately scented, proudly bearing the Made in UK mark.

Deep optical brightening, stain removal and show shine

White and light coats are extremely susceptible to external factors such as mud, urine, dust and city smog, which easily cause stubborn yellowing and change their natural colour. Bright White Shampoo acts powerfully yet completely safely directly on the hair structure, neutralising dark tints on the cuticle surface and enhancing its ability to reflect light, creating a clean, flawless sparkling effect.

Thanks to the natural coconut oil it contains, the shampoo deeply nourishes and hydrates the skin and undercoat, protecting the delicate epidermis from dryness, dandruff or irritation after intensive washing. The product builds a rich, thick lather, completely removes static and rinses out extremely quickly, leaving the coat silky smooth, vibrant and fully ready for precise scissoring.

Indications

Choose Groom Professional Bright White Shampoo in these 3 situations:

• Does your pet's coat look yellowed or greyish, or does it have stubborn mud and urine stains that ordinary products cannot remove?
• Are you looking for a high-end professional whitening shampoo that is completely safe, contains no chemical bleach and maintains the skin's natural balance?
• Do you need an economical 450 ml salon bottle with a precise 10:1 dilution that softens the hair and gives a perfect show shine?

Active Ingredients and Action

Ingredient	Amount / Dilution	Action
Natural coconut oil (Coconut Oil)	Optimised level	Provides deep hydration and nourishment for the skin and hair, giving rich softness and elasticity.
Optical brightener (Methyl Violet)	Safe dose	Neutralises yellow and dark pigments on the hair surface, enhancing the brightness of white tones.
Deep Cleansing Base (cleansing complex)	Dilution 10:1	Gently but deeply cleanses the coat, eliminating the sources of unpleasant organic odours without drying.

Full Composition (Ingredients)

Aqua, Sodium Laureth Sulfate, Sodium Chloride, Glycol Distearate, Cocamide DEA, Cocomide MEA, Laureth 10, Formic Acid, Parfum, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone, Methyl Violet.

Technical Data

Concentration / Dilution	10 to 1 (10:1) according to the exact data from the official web link
Pack size	450 ml
Coat type	White, light, silver or multi-coloured (parti-coloured) coats
Origin	Made in UK

Directions for Use

Dilute the shampoo beforehand at a ratio of 10 parts warm water to 1 part shampoo (10:1) in a suitable mixing bottle and mix thoroughly to blend the solution. Wet the dog's coat thoroughly with lukewarm water. Apply the ready diluted working shampoo and massage gently until a rich, thick lather forms, paying special attention to yellowed areas or stains. Avoid contact with the eyes and ears. For a maximum, dazzling brightening effect, leave the product on the coat for 5 to 10 minutes. Rinse thoroughly and carefully with clean running water. Repeat if necessary. Pat dry with a dry towel and dry with a dryer or blaster. The original product label (Bright White Shampoo) must be kept fully intact on the bottle.

Frequently Asked Questions

Question 1: Does the shampoo contain chemical bleach, and is it safe for sensitive skin? No. Bright White shampoo contains absolutely no chemical bleach, hydrogen peroxide or other harsh chemicals that could damage the hair structure or irritate the skin. The formula relies on coconut oil and gentle optical components, making it completely safe for regular salon care. Question 2: Which dog breeds is this brightening product best suited to? The product is extremely effective on breeds with snow-white or very light coats, such as the Bichon Frise, West Highland White Terrier (Westie), white Poodles, Maltese, Samoyed, Bolognese, Komondor and any dogs with parti-coloured coats where the white needs to be perfectly clean. Question 3: How much ready-to-use solution does this large 4 litre pack make? Thanks to the precise professional 10:1 dilution ratio, one large container of concentrate (4 litres) will make a total of 44 litres of premium ready-to-use working shampoo, giving an extremely low cost per wash in the salon.

Expert Tip

When preparing white-coated dogs for shows or working on very neglected coats in the salon, always use Groom Professional Bright White Shampoo as a second step after a basic deep clean (for example after washing with Dirty Dogs or Berry Blast). This removes the initial grease and mud, allowing the optical brightener (Methyl Violet) and coconut oil to penetrate unhindered straight to the hair cuticle. Always leave the shampoo on the coat for 5 to 10 minutes while gently massaging the stains. Rinse thoroughly with lukewarm water – this closes the hair scales quickly, locking in hydration and eliminating yellowish tints, so you achieve that flawless, sparkling show effect.