Groom Professional Fresh Sea Zest Shampoo Concentrate 24:1, 350 ml

Groom Professional Fresh Sea Zest Shampoo is a high-quality professional product designed to give dog coats a deep clean and intense freshness.

Summary: This concentrated shampoo is formulated to deal effortlessly with the most stubborn dirt, built-up sebum and unpleasant odours, thanks to its invigorating Fresh Sea Zest scent. With its economical 24:1 dilution ratio, it produces an excellent lather that rinses out exceptionally quickly and easily. The product restores the hair's natural shine and softness, is suitable for all coat types and for frequent use in grooming salons or at home, and proudly bears the Made in UK mark.

Deep cleansing and long-lasting freshness without drying

The Fresh Sea Zest Shampoo formula is developed to clean the coat in depth while being gentle on the dog's skin. The shampoo effectively opens the hair cuticle to remove layers of mud, dust and grease, then rinses away completely without leaving residue or a film that weighs the coat down. This makes it ideal for the initial wash of heavily soiled dogs.

The unique marine scent doesn't just mask odours, it actively neutralises them, leaving a feeling of cleanliness and freshness that lasts for days after the bath. After use the coat stays vibrant, silky soft and perfectly textured, ready for trimming or show styling.

When to use it

Choose Groom Professional Fresh Sea Zest Shampoo in these 3 situations:

• Does your pet need a thorough, deep clean after outdoor play and heavy soiling of the coat?
• Are you looking for a professional shampoo that quickly and lastingly neutralises stubborn bad odours in the hair?
• Do you need an economical, highly concentrated formula that rinses out easily and suits every coat type?

Active Ingredients and Action

Ingredient	Amount	Action
Deep Cleansing Complex	Optimised	Effectively breaks down stubborn grease and removes mud from the hair.
Odour Neutraliser	Active dose	Attacks and neutralises bad-odour molecules instead of just masking them.
Conditioning Agents	Balanced	Soften the hair structure and prevent static after drying.

Full Ingredients

Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Cocamide DEA, Parfum, Glycol Distearate, Citric Acid, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone, CI 42090.

Technical Specifications

Concentration	24 to 1
Pack size	350 ml
Suitable for	All dog breeds and coat types
Origin	Made in UK

Directions for Use

Dilute the shampoo at a ratio of 24 parts warm water to 1 part shampoo in a suitable mixing bottle. Wet the dog's coat thoroughly with lukewarm water. Apply some of the diluted shampoo and massage gently until a rich lather forms, avoiding the area around the eyes and ears. Rinse thoroughly with water. If needed, repeat for the cleanest result. Dry the coat with a towel or dryer. The original product label (Fresh Sea Zest Shampoo) must be kept fully intact on the bottle.

Frequently Asked Questions

Question 1: Do I have to dilute the shampoo before use? Yes, it is strongly recommended. Because the product is a professional concentrate (24:1), diluting it with water helps it spread better through the coat, lather more easily and rinse out much faster without residue. Question 2: Can it be used on young puppies? The shampoo is safe for young dogs over 12 weeks of age. For younger puppies we recommend a specialised puppy range (Puppy Shampoo) with a fully hypoallergenic profile. Question 3: How much ready-to-use solution does a 350 ml pack make? From one bottle of concentrate (350 ml), following the 24:1 ratio, you will get over 9 litres of ready-to-use shampoo, making it an exceptionally economical choice for regular care.

Expert Tip

When bathing dogs with a very dense coat or a heavily wavy undercoat, use a bath sponge to apply the diluted Fresh Sea Zest shampoo. This helps the lather reach the skin quickly, where most of the grease and unpleasant odours build up. For dogs that take a long time on the drying table, this product is ideal, as its ingredients help water run off the hair faster, cutting blow-drying time in half.