Short answer: Crown Royale is an American show line in which the Biovite shampoos and the Magic Touch finishing sprays follow the same 1–2–3 numbering by coat density – from fine and silky to thick and coarse. Separately, there's an anti-static conditioner (Condition Plus), a volumising spray (Bodifier), a deep-cleansing shampoo (Deep Cleansing) and a range for sensitive skin (Soothing Oats & Aloe).
Who is Crown Royale for
Crown Royale's products are described as American show cosmetics of professional grade, developed to prep dogs and cats before the ring and for everyday work in a busy salon. Most formulas are concentrates with an economical dilution – from 4:1 for the Biovite shampoos to 20:1 for the Condition Plus conditioner – which makes them suited mainly to grooming professionals and active showgoers, rather than casual use at home with a single dog. What the whole line has in common is a focus on results with no artificial fillers: the coat gets volume, smoothness or density from the formula itself, rather than from heavy coatings.
The Biovite numbering: shampoo by coat density
The three Crown Royale shampoos in the Biovite range are distinguished by number according to hair structure, not by a different purpose. Biovite #1 is for fine, thin, long or silky coats – such as the Yorkshire Terrier's. Biovite #2 is for medium-density, normal-textured hair. Biovite #3 is for thick coats, a full undercoat, double structure or coarse hair – such as the Miniature Schnauzer and double-coated breeds have. All three are 4:1 concentrates, enriched with biotin and panthenol to support hair growth.
Magic Touch: finish and anti-static control on the same logic
The Magic Touch sprays follow the same division by number and are used without rinsing out, most often before combing or before a show. Magic Touch #1 is for fine, silky coats and gives anti-static control with a silky finish. Magic Touch #2 is for medium-density hair, and Magic Touch #3 is for thick, coarse or double coats, where it makes precise scissor work easier. The most logical approach is to choose the number that matches whichever Biovite shampoo you already use.
For specific needs
Volume and structure. Bodifier Spray is a ready-to-use protein spray that adds density and elasticity to thin or softened coats – useful for Poodles and breeds where more volume is wanted.
Anti-static control while drying. Condition Plus Conditioner is a 20:1 conditioner concentrate that neutralises static and makes combing easier on dry, staticky coats while blow-drying.
Deep cleansing. Deep Cleansing Shampoo (6:1 concentrate, 3.8L) removes built-up residue from styling products and more stubborn dirt, without drying out the coat – suited to a periodic "reset" before a show or after a busy grooming season.
Sensitive skin. The Soothing Oats & Aloe line (shampoo, conditioner and spray) contains colloidal oat and aloe vera and is intended for dry, irritated or allergy-prone skin – the shampoo and conditioner are used together at bath time, and the spray between baths.
Suitable products
The brand's full range is gathered in the Crown Royale collection. If you'd rather browse by product type, take a look at the brand's shampoos and sprays separately.
Read more: how to choose a dog shampoo and Chris Christensen – which range is for what.
Frequently asked questions
How do I choose between Biovite #1, #2 and #3?
Go by the coat, not the breed – fine and silky coats are #1, medium-density normal texture is #2, and thick, coarse or double coats are #3. If in doubt, choose the lower number and see how it works.
Are the products for home use, or salon only?
The formulas are aimed at salon and show use, and their dilution is designed for a larger volume of work. For one dog at home, that means a 473ml or 3.8L bottle will last a long time.
Does Magic Touch need to be the same number as the shampoo?
Not strictly necessary, but it's logical – the numbering describes coat density the same way for both the shampoos and the sprays, so matching them makes choosing easier.
Are Crown Royale products suitable for cats?
Some products, the sprays for example, are described as suitable for both dogs and cats. Check the specific product's description before using it on a cat.
What does a 20:1 or 6:1 dilution mean?
The number shows the parts of water for every one part of product – for example, 20:1 means twenty parts water to one part conditioner. This makes concentrates economical for salon use, but it does call for accurate measuring when diluting.
