Short answer: Groom Professional is a British brand of grooming cosmetics with nearly 90 products in our range – professional concentrated shampoos chosen by coat type and skin condition, conditioners, leave-in sprays, colognes and eye and ear products. Most of the shampoos and conditioners are concentrates with a dilution ratio printed on the label – they're diluted with water before use, not applied directly.
Who is Groom Professional
Groom Professional is a brand made in the UK, specialising in professional cosmetics for grooming salons and breeders, but entirely suitable for home use too. The range covers almost every coat type and skin condition – from the gentlest formulas for a puppy's or kitten's first bath, to super-concentrated shampoos for heavily soiled, active dogs. Most of the shampoos and conditioners are concentrates, which makes them economical with regular use. Alongside the cosmetics, the brand also offers work tunics and aprons for professionals, but this guide focuses on the bathing and coat-care products.
A professional dog shampoo by coat type
When you're looking for a professional dog shampoo, the first step is to work out the coat type, and the second is the skin condition. If the two point in different directions, the skin takes priority. Groom Professional offers separate formulas for most common cases.
White and light coats
Groom Professional Bright White shampoo (10:1 concentrate) is designed to clean and optically brighten white and light coats, restoring their natural shine. It suits, for example, the Maltese and other breeds with snow-white coats.
Black and dark coats
For the opposite case, the brand offers More Black Shampoo (12:1 concentrate) – it brings out the depth of black and dark coats and removes the build-up of dirt that makes them look dull.
Dry, damaged or tangled coats
For dry, worn-out coats, Argan Oil Shampoo (10:1 concentrate) nourishes with Moroccan argan oil, and finishing with the conditioner from the same line helps with full recovery – handy and better value as the Argan Oil kit (shampoo + conditioner). For dogs whose long coat tangles constantly, the Almond Detangle Shampoo with almond oil and a complex of vitamins and minerals that make combing easier is a good choice – useful for the Yorkshire Terrier and other breeds with long, silky coats.
Sensitive skin, puppies and kittens
For skin prone to redness and itching, Aloe Wonder Shampoo with aloe vera extract soothes and deeply hydrates. Tea Tree Oil Shampoo, with Australian tea tree oil, is another therapeutic choice for irritated skin, while Tranquil Shampoo with essential oils suits a calm, relaxing bath. For a puppy's or kitten's very first baths there's the gentle Tender Puppy & Kitty Shampoo, and for hypoallergenic needs there's Fresh Oatmeal Remedy Shampoo with colloidal oatmeal.
Volume for woolly and thick coats
For woolly, curly or thick double coats, Big & Beautiful Volumising Shampoo (12:1 concentrate) adds volume, density and texture – a useful choice for breeds whose show standard calls for a fluffy look.
Heavily soiled and active dogs
For dogs that regularly get seriously dirty, the range offers Dirty Dogs Shampoo (20:1 concentrate) for stubborn mud and grease, and for extremely neglected coats, the super-concentrated Max Berry Shampoo (50:1). For the warmer months, when there's a risk of fleas and ticks, Bye Bye Buzz Shampoo with neem oil and citronella is a good choice.
Conditioners, masks and leave-in sprays
The Coat Repair and Coat Revitalise conditioners (10:1 concentrates) round out the care for long, dry and damaged coats. For dogs that need cleaning and conditioning done in a single step, 2 In 1 Protein Shampoo combines hydrolysed wheat protein with a conditioning effect. For upkeep between baths, Knot A Problem Detangling Spray is a leave-in spray-conditioner that eases knots and tangles and can be used before brushing. The evening primrose oil spray plays a similar role – it reduces static and adds shine between baths.
Colognes and eye and ear care
Besides shampoos, the brand also offers a large range of dog colognes in dozens of scents – from classic options like Original Cologne and Blue Lagoon Cologne, through kid-friendly scents like Baby Fresh Cologne, to seasonal holiday editions. These are applied directly, with no dilution, and are meant only to freshen the coat between baths, not as a substitute for washing. For the area around the eyes, Groom Professional Eye Bright helps clean and reduce the visibility of tear stains in dogs and cats with light coats – a useful addition to regular combing in breeds such as the bichon frise and Maltese. For the ears, Groom Professional Ear Wash is a lotion that dissolves built-up dirt and wax and is suitable for regular upkeep, especially in dogs with floppy ears.
Concentrate or ready to use
Most Groom Professional shampoos and conditioners are concentrates with a ratio stated on the label – from 10:1 to 50:1, depending on the product. The ratio shows how many parts of water you add to one part of shampoo, so the higher the number, the more economical the product is per bath. You dilute the product with water in a separate bottle before bathing; the brand also offers a handy dilution bottle with common ratios printed on it, so you don't have to work it out in your head every time. A diluted product spreads more easily through to the skin and rinses out better, and concentrates work out cheaper per bath than ready-to-use formulas. Colognes, leave-in sprays and eye and ear lotions are used directly, with no dilution. If you're buying from a given line for the first time, shampoo-and-conditioner kits usually work out better value than buying the two products separately. You can set reminders for the next bath and brushing in your care plan in your account (My Pets).
Suitable products
The brand's full range is gathered in the Groom Professional collection. Also take a look at the general dog shampoos and conditioners and masks collections, and if you're not sure where to start, go through the questions in the "Which shampoo" guide.
Read more: how to choose a dog shampoo by coat type and the guide to the Bugalugs range.
Frequently asked questions
Are all Groom Professional products concentrates?
Not all of them. Most shampoos and conditioners are concentrates with a dilution ratio on the label, but there are also products for direct use – colognes, leave-in sprays and eye and ear lotions. Check each product's description before use.
Can I use Groom Professional shampoos on a cat?
Some products, such as Tender Puppy & Kitty Shampoo, are meant for cats too. For the others, check the specific product's description – some formulas are developed specifically for dogs.
How do I choose between Bright White and More Black?
The choice depends purely on the coat colour – Bright White is for white and light coats, More Black for black and dark ones. Both are colour-correcting shampoos that enhance the natural colour rather than dyeing the coat.
Do I need a conditioner after every Groom Professional shampoo?
For long, silky or tangle-prone coats – yes, a conditioner makes combing easier and extends the shampoo's effect. For short coats, it's optional.
Are Groom Professional products only for grooming salons?
No, the range was developed with professionals in mind, but the smaller pack sizes and clearly printed dilution ratios make it convenient for home use too. Concentrates just need one extra step – diluting with water – before you apply them.
How should I store diluted shampoo?
Only make up as much solution as you'll use for one bath, and store it for a few days at most, in a closed bottle in a cool, dark place. The concentrate keeps for much longer in its original packaging.
